It was a good week for Christian singles, at least for a while.
For the first time since 2015, Christian singles had a weekly audience in the coveted 18-49 demographic and more than doubled the number of singles in the demographic over the previous year.
Meanwhile, the number in men aged 18 to 49, the demographic that’s traditionally been a bigger target for singles in America, dropped from 8 million in 2017 to 7.5 million in 2018.
While both of these figures were impressive, they were actually smaller than what we expected.
“The Christian singles market was supposed to be bigger than the Christian single market,” says Chris Clements, vice president of media at Christian singles company Brandwatch.
In 2017, Christian-oriented singles accounted for about 11% of the U.S. singles market.
In 2018, that number was only 1%.
“We think this is a very healthy sign that singles are moving toward more diverse audiences,” Clements says.
In addition to the gains in the number, the numbers also showed that Christian singles’ audience is growing.
In the past year, the audience grew by 5.6 million singles, up from 3.7 million in 2016.
Christian singles have also seen a steady increase in the age of their audience, which is now 32.3% in 2018 from 30.3 in 2016 and is on pace to hit 35% in 2021.
The number of Christian singles aged 18-24 grew by 12 million in the past 12 months to 9.3 million, which was up from 8.9 million in 2021, according to Brandwatch’s data.
The total audience in this age group is up by 4.1 million, and in total, it’s up by 1.9% from 2020.
For all of this growth, though, the Christian market has continued to lose some of its traditional core.
Christian women are the largest demographic segment, with an average age of 25, and a drop in the total audience since the mid-2020s, according the data.
In 2021, Christian women accounted for 17.6% of singles, down from 18.3%.
Meanwhile, Christian men, who account for 16.7% of all singles, dropped to 18.7%.
And while Christian singles still make up nearly half of the market, Christian male singles accounted the largest share of the population in 2021 with 24.6%.
Meanwhile in 2018, Christian males accounted for 16% of U.K. singles, a number that has been trending downward since 2016.
“Christian singles have always been more of a men’s market,” Chensons co-founder Michaela McDonough tells Mashable.
“In the last few years, the male demographic has really moved away from singles and more toward the women’s market.”
The next big drop in Christian singles is likely coming soon.
According to Brandwat, Christian single audience will shrink from 24.7 to 18 million by 2021, and the total number of couples in the Christian family market will drop from 21.3 to 18,000 by 2021.
As a result, Christian couples are likely to grow their audience even more, but only by about half.
And as more Christian singles move to the larger Christian family, the total Christian population will likely increase.